The idea of this part movie, part documentary interactive 'thing' is to try to raise awareness about peak oil with young people. Apparently the average age of people who watch documentaries is 55!
You can get a better idea of how it works at Collapsus.com
Collapsus is a brand-new transmedia project from SubmarineChannel that combines interactivity, animation, fiction, and documentary. Collapsus looks into the near future and shows you how the imminent energy crisis affects a group of ten young people, who appear to be caught up in an energy conspiracy. Collapsus is the transmedia project associated with the documentary, Energy Risk. 
Collapsus is directed by Tommy Pallotta, producer of Scanner Darkly and Waking Life, and director of American Prince.